A few hours ago, KRÜ Esports, an Argentine esports organization, announced that Leo Messi has become a new co-owner. As a result, the organization founded by Sergio “Kun” Aguero now belongs to both famous football players who are also close friends.
There is no doubt that this is a significant milestone in the history of esports in South America and the world. Leo Messi’s impact on the world is widely known, and his investment in esports is a major step forward for everyone in this field.
Kun Aguero, the founder of KRÜ Esports, established the organization a year ago before he was forced to retire from his professional football career due to a heart condition while playing for Barcelona. Currently, KRÜ Esports only has teams competing in VALORANT (a shooting game) and Rocket League (a football game). However, the appearance of Messi and his significant financial contribution may help the organization expand into other esports such as LoL, CS2, and various electronic sports disciplines.
KRÜ Esports had a busy year in 2023, participating in a range of competitive events including the VCT Americas League, VALORANT Champions, and Rocket League World Championship. Throughout all these tournaments, “Kun” Aguero was present and showed great enthusiasm in supporting his team.
Kun Aguero has long been regarded as one of the greatest soccer players in history and a great friend of Lionel Messi. He has also mentioned that KRÜ Esports has helped him rediscover excellent values such as resilience, perseverance and humility.
Aguero is retiring from professional football due to health issues, while Messi’s career is also coming to a close. At the age of 36, Messi currently plays for Inter Miami in the MLS.
Ever since Messi joined MLS, he has not only been a player but also a personality that has attracted many fans to Inter Miami and MLS as a whole. With his signing, MLS has grown in many ways and is now one of the top leagues in the world.
Now, KRÜ Esports is looking forward to Messi making a significant impact to enhance the brand’s popularity in the Americas and worldwide.
It is known that Messi is not the only sports star to venture into the world of esports globally. Previously, Gerard Pique and Ibai Llanos founded KOI (Spain) in December 2021; defender Van Dijk invested in Tundra Esports, a strong Dota 2 team from the United Kingdom; Jesse Lingard with JLINGZ Esports, and David Beckham with Guild Esports.